Our Story & Vision

About Us

Cover and Hyde was born in Canmore, Alberta, during a time of discovery and reinvention for three close friends. Golf had always been more than a sport to us — it was a lifestyle, a way to connect, express individuality, and embrace tradition. At the same time, we felt a deep connection to the rugged beauty of the West, where authenticity, craftsmanship, and durability define the way of life.

As our passion for the game and Western heritage deepened, we saw an opportunity to bring these worlds together. In 2019, we set out to create something that honored both: products that seamlessly blend tradition and individuality, staying true to the roots of the game while embracing a spirit of self-expression. In late 2020, we launched our first collection of handmade bison and cowhide leather headcovers—each piece crafted in Alberta, designed to reflect the strength, character, and timeless style of our homeland.

More than just a brand, Cover and Hyde is about upholding tradition with authenticity. Our mission is to create timeless products that resonate with our audience both on and off the green—pieces that not only honor the heritage of golf but also embody a lifestyle of confidence, resilience, and originality. As we continue to grow, we remain dedicated to crafting products that stand the test of time, inspiring golfers to play their own way while staying rooted in the traditions that make the game so iconic.

Where golf meets adventure.

Driven by one mission:

Upholding tradition with authentic, timeless products that resonate with our audience on and off the green.